Topsportslab / AZ Alkmaar

Achieving financial and sporting success


Founded in 1967, AZ is well established as one of the Netherland’s premier football teams with a proud history of success in the Eredivisie and on the European stage. Despite enjoying a great 2008-09 season under the supervision of Louis van Gaal, subsequent changes in management and the bankruptcy of their main backer, DSB Bank meant a very uncertain future for the club.

The Challenge

AZ knew that in order to achieve success with a newly restrained budget, they would have to become smarter and leaner to remain at the top. In 2010, they commissioned TopSportsLab to implement cutting-edge performance and asset management systems in order to establish a sustainable short and long term success strategy.

Project Highlights

Subsequent to a successful 6-month trial period, TopSportsLab is confirmed as long-term strategic partner. Monthly meetings are arranged between technical and medical teams to improve collaboration. Performance analysis and injury prevention strategy receives interdepartmental buy-in.


  • 3 x top 4 finishes in Eredivisie
  • 3 seasons in Europa League incl. 1 quarter final
  • Winner 2012/13 KNVB national cup